pate a

Luploitati

12 STUNTS TO SELL YOUR SHOW

Here’s How You Can

SPONSOR TOWN'S

‘SOAP BOX DERBY’

Racing film like this brings to mind the annual ‘Soap Box

Derby’ held in Cleveland and New York, and we think it might be a good stunt to pull off on this film. Here’s how you might go about it:

NEWSPAPER CO-OPERATES

First thing you’ll want to do is sound out local newspaper editor about tying-in with you. If he likes stunt, he could go to town with publicity stories, entrance blanks, photo breaks, etc.

CONTEST REGULATIONS

Most stringent rule should be that ‘Soap Box’ cars must be home-made and that operators cannot be more than thirteen years of age.

GETTING CONTESTANTS

Kids can be invited to enter via publicity stories, entrance blanks and notices tacked up on bulletin boards, in schools

and play centers.

MERCHANTS SPONSOR It might be possible to lineup several merchants to sponsor each contestant during the race. Of course, it'll be a floating plug for them and thzy might decide to bally event, as well as show, in windows or prominent spot in stores. And naturally, you’ll think of hitting ’°em up for prizes

which can be in nature of clothes, money, etc.

CONTEST RUN-OFF Race can be held in large play or school ground. You may be able to induce some of town’s big shots to act as officials. They map out running rules for the event. ACCLAIMING WINNER

Winner can be brought to your stage to receive prize with fitting ceremonies, such as newslads and photogs down to get his story and picture. Other contestants might be invited to ceremonies

as well as see pic as your guests.

SPORT BROADCAST TIE-UP

Possibly some important sports event will be broadcast just before your opening. If so, why not try to tie in a few plugs for your film, which should appeal to all sports fans. And don’t over- look the daily sports announcements, which is a natural for your pic plug, if you can swing it.

ANIMATION FOR FRONT

As a bit of animation for your front, you might be able to lay your hands on some race horse models which could be attached to a revolving drum above box office or under marquee. Pow- ered by small motor, moving horses should at- tract attention.

TICKER RESULTS IN LOBBY

Try borrowing ticker with wire service from friendly paper. Place it in your lobby spotting card reading “LATEST RACING RESULTS.” Folks who read ticker tape see plug for film. Station usher nearby to see that machine runs smoothly. This might be elaborated a bit by placing a blackboard above ticker and every few minutes have usher scrawl racing results and then a few lines of picture copy on board, as illustrated.

Page Two

CO-OP AD DISPLAY

a Tip on PATRICIA ELLIS, glamorous star of |: “DOWN THE How to Be STRETCH,” now i i

showing at the i STRAND THEATRE :):

Permanent-ly favr

il . . - Glorious hair is the basis of i real charm. Our expert hair styl- ists will give you a natural look- ing permanent that will be easy

to manage . .. and lovely to

iE look at.

315 313 A 3/2 ssvaanccssaceassasscsesoessossarsons

Beauty shop manager might want to use this still in his ad. Suggest it to him, and if he goes for it, order still No. P. E. 903—10c from Campaign Plan Editor, 321 West 44th Street, New York

City.

ADS IN SPORT SECTION

Boys who follow the nags should be a ready made audience for this film. Why not slip a few teaser ads into sport pages near the race results? Might also try to induce sports ed to break a good ac- tion shot from pic, tying in title in photo’s cap- tion. If okay, plant blow-up in lobby.

Benvcecoevececocoecesseoernesesooveoeneoseeoeoent:

SCREEN FOR SPORTS ED.

= If you want to go to the trouble of inviting prominent gents of the sporting fraternity to special screening of pic, it might result in some favorable comment—’specially if you tip off sports ed to send newshawk down to cover. May even make feature on sports page.

TRAILER IN NEWSREEL

You might be fortunate enough to have some good racing shots included among your newsreel clips. Why not spot your trailer immediately following scenes of a current race? It may help put the folks in the right mood, if you used a few shots of exciting finishes to well known races as a prelude to flashing of trailer.

DISPLAY RACE HORSE PIX

Think you can borrow a number of famous race horse pictures? Paper’s morgue should have ’em or you might try a few well known horsemen. Pictures of champion thoroughbreds, revered by the sporting fraternity, displayed with pictures and copy, should appeal to the racing gentry. Posters on this picture lend themselves to cut- outs, which, properly mounted and spotted in good locations in the lobby should lend the proper atmosphere.

SELL IT TO TRACK FANS

If your town should have a race track nearby, don’t overlook plastering the vicinity with paper. Perhaps you could arrange a parade of some of the better known steeds and jockeys through the main spots of the town. And of course your bally brigade marches along fore and aft with placards, banners and even distributing heralds to parade- watchers.

PLUG ON PHONE SERVICE

If your “in” is strong with places having tele- phone sports news flashes, they might be will- ing to plug film between intervals as_ results come to ’em. And since only ones who make use of this service are the sports fans, you have a receptive, ready-made audience waiting to absorb spiel.

HORSE GAME IN LOBBY

Y \\, Fick es aa DOWN THE STRETCH

If you can lay your hands on a race horse game (there are number of types) arrange to have it work without coins in lobby. Local nickel ma- chine operator might lend you one. Placard machine with title copy and station an usher nearby to explain operation. Players with high scores nab ducats. Races can be run off at in- tervals of one hour just so you keep the ‘Annie Oakley’ list down.

TA a ae : “all Ks ps af +,

al RI

Sy <—_E

270 Lines Mat No. 301—30c

THE KING OF SPORTS! THE SPORT OF KINGS!

PATRICIA ELLIS> MICKEY ROONEY - DENNIS MOORE William Best-Gordon Hart-Gordon Elliott - Joseph Crehan - Mary Treen

Directed by Wm. Clemens « A First National Picture

with ELLIS * PBATRICIA © DENN

PYoko Lal

William Bes

Gordon Hart aoe h Crehar M Wore sep - A First Nationa

i « Jo Elliot? ie Directed bY Wm. Cleme

56 Lines Mat No. 207—20c 54 Lines Mat No. 206—20c

Page Three

with PATRICIA ELLIS MICKEY ROONEY DENNIS MOORE William Best- Gordon Hart - Gordon Elliott Joseph Crehan

Directed by William Cleme A Fiest National Picture

Page Four

THE KING OF SPORTS! THE SPORT OF KINGS!

If ‘The Preakness’ is your weakness,

you'll thrill to this heartwarming story You Can Bet Your Bottom Dollar- ER/ @

of an outcast boy and an outlaw horse iNN

who rose from nowhere to win the biggest sporting event in the world! Here they come!—inthe greatest racing drama since ‘Broadway Bill’... a story of courage, of loyalty, of heartbreak, of unsurpassed thrills!

_ with PATRICIA ELLIS: MICKEY

; ROONEY » DENNIS MOORE William Best-Gordon Hart-Gordon

Elliott - Joseph Crehan - Mary Treen

Directed by Wm. Clemens « A First National Picture

Warner Bros.” | Trackful of Thorough- bred Thrills, with...

BP PATRICIA ELLIS MICKEY ROONEY DENNIS MOORE

William Best» Gordon Hart Gordon Elliott» Joseph Crehan* Mary Treen Directed by William Clemens A First National Picture

THEATRE

162 Lines Mat No. 205—20c

138 Lines Mat No. 203—20c

Two thoroughbreds..a boy and a horse... fighting disgrace to win back the self-respect they value more than any prize!

DOWNZ STRETGH

Warner Bros.’ Trackful of Thoroughbred Thrills, with

PATRICIA ELLIS » MICKEY ROONEY - DENNIS MOORE WILLIAM BEST-GORDON HART-GORDON

ELLIOTT - JOSEPH CREHAN>MARY TREEN

Directed by Wm. Clemens A First National Picture

Mary Treen

150 Lines Mat No. 208—20c Paes PON ee

120 Lines Mat No. 204—20c

YOU CAN BET YOUR | BOTTOM DOLLAR

—IT’S A WINNER!

mani DOWN the ’ | ls

Warner Bros.’ Trackful of Thoroughbred Thrills, with

PATRICIA ELLIS - MICKEY ROONEY- DENNIS MOORE William Best* Gordon Hart* Gordon Elliott» Joseph Crehane Mary Treen

Directed by Wm Clemens

A First National Picture

40 Lines Mat No. 107—10c

— ‘

THE BIGGEST THRILL SINCE ‘BROADWAY BILL’!

h Crehan - Mary

Elliott - JoseP

ry Directed by Wm. Clemenr

A aa National Picture

27 Lines . Mat No.*109—1 0c

HERE THEY COME!.:

PATRICIA ELLIS * MICKEY * DENNIS MOORE t Gordon Hart + Géerden

oseph Crehan + Mary Trees First National Putere

15 Lines Mat No. 106—10c

NECK-AND-NECK!

hearts break- gallant jockey t with

Hoofs beating, ing =§O0 that a : can square his deb

i ’ a double-crossing world

A boy and a horse... out- casts...ride to glory in the greatest sporting thrill since ‘Broadway Bill’! . .

DOWN; STRETCH

Warner Bros.’ Trackful of Thoroughbred Thrills, with

PATRICIA ELLIS * MICKEY

ROONEY « DENNIS MOORE William Best * Gordon Hart « Gordon Elliott * Joseph Crehan * Mary Treen

Directed by Wm. Clemens « A First Nat'l Picture

THEATRE

110 Lines Mat No. 105—10c 116 Lines Mat No. 104—10c

THE TRAILER

Copy below should give you an idea of how the Trailer will put this one “in the money.” Next time you’re down at the exchange ask the boys to run it for you.

All the World is "Off to the Races."

"DOWN THE STRETCH"

Brings You the Inside "INFO" On the Sport of Kings ! Tells Why the Best Horse Doesn't Always Win!

Why a Certain Jockey Was Barred From the Track!

"DOWN THE STRETCH" The Story of a Girl's Faith ina Jockey

And a Jockey's Faith in a Horse

With Patricia Ellis Mickey Rooney

Dennis Moore

Willie Best, the Newest Dark Cloud of Comedy

"DOWN THE STRETCH" A First National & Vitaphone Picture

It's a Winner!

Page Five

Publicity

(Lead-Off Story)

Down the Stretch Horse Race Film Coming to Strand

“Down the Stretch,” First Na- tional’s thrilling romance of the race tracks, has been booked as

the feature attraction at the 2 eigen eo 5 eee Theatre, begin- NING o/s next, with

Mickey Rooney, Patricia Ellis and Dennis Moore in the leading roles.

Miss Ellis, as owner of famous Kentucky stables visits night court with her husband (Dennis Moore) when Snapper Sinclair, a boy she recognizes as having been a jockey for her father, is about to be sent up for vagraney. She has Snapper paroled to her and sends him to her stables. Snapper Sinclair is played by Mickey Rooney.

The manager of the stables ob- jects to taking Snapper in be- eause of his father’s bad reputa- tion—but when he rides an un- manageable horse to victory he accepts him. He wins race after race afterward, until he is framed and suspended. Snapper is broken- hearted but gets a chance to go to England where he is finally chosen to ride the Maharajah’s nag for the gold cup at Ascot. He discovers that his boss has lost all her horses but one, Faithful, which she has entered for the gold cup.

Snapper has the race cinched with Faithful running third when he fouls the second horse to let Faithful go under the wire first. For this he is disbarred from the English tracks, but is happy when Miss Ellis visits him at the hos- pital where he is recuperating. She tells him she is taking him shack to the U.S. A.

Others in the cast are Virginia Brissae, Gordon Hart, Gordon El- liott, Joseph Crehan, Mary Treen, Edward Keane, Raymond Brown, Andre Beranger, Bob Tansill, Frank Faylen and Robert Em- mett Keane, William Clemens di- rected the picture from the orig- inal story and screen play by William Jacobs.

G Opening Day Story) Smashing Drama

of Race Tracks At Strand Today

A new First National drama dealing with the sport of kings, “Down the Stretch,” opens at the Theatre, today, with Mickey Rooney, Patricia El- lis and Dennis Moore in the lead- ing roles.

The story is built around a boy who is unable to get a job with any stable because his father, a famous jockey had thrown a race, but is finally taken under the wing of a woman owner of a fam- ous Kentucky racing stable.

Even then he is given no oppor- tunity to ride because of the pre- judice of the trainer. He has made friends with a colt consider- ed bad but pleads in vain to race it.

But when the horse depended on to win the Derby has been injured, a chance is taken on the youth- ful jockey and the horse as the last chance. The two streak un- der the wire to win, upholding the traditions of the stables for which they run.

Mickey Rooney has the part of the jockey and Miss Ellis that of his sponsor while Dennis Moore is cast as her husband. Others in the cast are William Best, Gordon Hart, Gordon Elliott, Vir- ginia Brissac, Charles Wilson, Jo- seph Crehan and Mary Treen.

William Clemens directed the production from the original story and screen play by. William Ja- cobs.

Page Six

Lady Luck Is With Them!

Mickey Rooney (left), Patricia Ellis and Dennis Moore, principals

in First National’s sensational romance of the race tracks — in which the famous boy-actor plays the part of a jockey — and a hero. “Down the Stretch” comes to the. Theatre. next.

Mat No. 202—20c

(Review)

‘Down The Stretch’’ Vivid Drama Of Horse Racing

Thrilling Track Scenes Almost Lift Audiences From Their Seats

One of the most thrilling pictures of horse racing ever filmed, ‘‘Down the Stretch,’’ a First National production,

was shown at the..........

— Theatre yesterday for

the first time locally. Audiences literally rose and cheered in exciting finishes, when thoroughbreds shot under the

wire to win by a nose.

Mickey Rooney, Patricia Ellis, Dennis Moore and William Best have the leading roles.

Though the races represent the running of the Kentucky Derby, the Preakness Handicap, the Ar- lington Classic and the Gold Cup at Ascot, in England, the scenes actually were filmed at the famous Santa Anita track in California and at the training stables and track at Encino with all the warmth, color and excitement of the real races is found in the scenes.

Mickey Rooney, who made such a hit as Puck in “A Midsummer Night’s Dream,” and in many other films, has the principal role, that of.a jockey whom no one will engage because of his father, a famous jockey, who was dis- barred for throwing a race.

He is given an opportunity by a woman owner of a famous Ken- tucky stable. He finally makes good, winning the Derby and many other races, and winning them with a horse that had wings on its feet, but a mean streak in its heart, like its sire—a horse that but one jockey could handle.

Mickey proves to be a brilliant rider as well as an accomplished actor. This fifteen year old boy gives a finished performance in a role that would task a far more experienced actor, although Mick- ey himself has been playing since he was four years old.

Patricia Ellis has the role of the owner of the stables for which Mickey rides. She picks him up in the night court, after recognizing him, and persuading the judge to turn him over to her instead of sending him to a re- formatory for vagrancy.

Miss Ellis, trained on both

stage and screen, shows more fi- nesse and poisa in her work than many an older actress and gives a fine performance throughout. Dennis Moore, who makes his pie- ture bow in this film, plays oppo-

site Miss Ellis as her husband. He is a handsome and athletic youth and his work is excellent.

William Best, negro stable boy for Mickey, adds no inconsider- able amount of comedy to the thrills of the picture. Others in the cast deserving special men- tion are Gordon Hart, Gordon EI- liott, Virginia Brissac, Charles Wilson, Joseph Crehan and Mary Treen.

William Clemens has done an excellent job of directing, main- taining the suspense throughout. The original story and _ screen play are by William Jacobs.

Mickey Rooney

Falls Off Horse, Is Saved By Hay

Mickey Rooney has developed almost as much fondness for hay as the horses he rides in the First National film “Down the Stretch,” Whith comes to the ............ Theatre on next. But not for eating purposes.

He was saved from injury by a thick mound of it after falling from a horse in one of his riding scenes as a jockey at location at a stable and race-track in Encino.

Instead of turning the sharp curve in the small track, his horse balked and sent him sailing over the fence. While the company gasped, Mickey picked himself up from his spongy landing place and ran back to grab the bridle of his mount. But Director Wil- liam Clemens didn’t want to take any more chances. He had a dou- ble finish the scene.

“Down the Stretch” is a thun- dering drama of the race tracks by William Jacobs, Beside Roon- ey the cast includes Patricia Ellis, Dennis Moore, William Best, Gor- don Hart, Gordon Elliott, Vir- ginia Brissac, Charles Wilson and Joseph Crehan.

Mickey Rooney Plans Ages Of Study With Reinhardt

Star of “Down the Stretch” Will Make Films Be- tween Visits to Salzburg

So that he will be able to study in Salzburg under Max Reinhardt who first discovered him, Mickey Rooney, fifteen year old child actor, is industriously studying German.

While working at First National studios for the first time since he scored his great success as Puck in ‘‘A Mid- summer Night’s Dream,’’ Mickey was visited by Reinhardt

Dennis Moore’s Fingers Broken in Racing Film

Dennis Moore emerged from two airplane crashes without a scratch. He brushed himself off after being thrown by broncos on his father’s ranch in Texas and found that he was still in one piece.

But he walked through a simple scene in the First National pie- ture, “Down the Stretch,” which Comes. to these <.d.4- 4 ee ee Theatre on next, tripped and broke two fingers.

So is carried on the tradition of the man who went over Niag- ara Falls in a barrel and then tripped on a banana peel and broke his neck. It never fails. Moore continued with the scene and got medical attention when he was through. The airplane crashes occurred when he was a transport pilot in Texas before he became an actor.

“Down the Stretch” is a dy- namie drama of the race tracks by William Jacobs. Besides Den- nis Moore the cast includes Mick- ey Rooney, Patricia Ellis, William Best, Gordon Hart, Gordon Elli- ott, Virginia Brissac, Charles Wil- son and Joseph Crehan. William Clemens directed.

Race Horse Playing in Film Has Stand-In

“Faithful,” a thoroughbred race

horse that has an important part in the First National film, “Down the Stretch,” which comes to the Theatre on Ste ae aed 22k » received the same consideration that Patricia Ellis, Mickey Rooney and the other human actors did.

He had a stand-in, too.

Intelligent and high-spirited, he fretted when kept under the lights too long. So William Cle- mens, the director, substituted a more stolid nag of the same color when the preparations were be- ing made.

PORES Sw We 6 fe ae) Sea ie

Mickey Rooney Aims to Be Youngest Director

To be the youngest director in the business is the goal sought by Mickey Rooney, young actor who has a leading role in the First National picture “Down the Stretch,” which comes to the Saoe hile ee ee cee a ee Theatre on next.

Now fifteen, he is studying con-

tinually so he will be qualified to-

direct by the time he is twenty- one. He had his first part at the age of four.

Patricia Ellis Wants To Be Just ‘“‘Pat’’

Patricia Ellis wants to be known merely as “Pat.” She un- successfully besieged executive offices to have her official billing on her latest First National pic- ture, “Down the Stretch,” which Comes “CO=the 4:2)... oe ee Theatre on changed to “Pat Ellis.” “Everyone I know calls me Pat,” she explained.

OM Od 48 Bae ne

on the set of “Down the Stretch”

which production comes to the

Theatre on

next.

The German director emphati- cally declared that the child actor has the greatest native acting ability of anyone that he has yet

seen in Hollywood. He also feels

that he is one of the few children on the screen who will be able to undertake adult roles with even greater success.

When he has the language per- fected, he will spend several sea- sons under the tutelage of Rein- hardt. He will keep up his screen work between trips abroad to the Austrian festival.

Although his selection as Puck brought Mickey new recognition, he had been a well-known stage and screen actor almost since birth.

He made his first appearance in the vaudeville acts of his par- ents, Joe Yule and Nell Brown, when only eleven months old. He became a regular member of the act at two years when he crawled out on tha stage from his station in the wings and sneezed. His father picked him up, gave him a French harp to play and he was an instant hit with the audience.

Since then he has appeared in vaudeville, musical comedies and any number of pictures.

Now that he realizes he pro- bably will be an actor the rest of his life, he plans to study inten- sively under the “Wizard of Salz- burg” so that his adult career is a success.

“Down the Stretch” is a dynam- ic drama of horse racing written by William Jacobs. Besides Mickey Rooney, the cast includes Patricia Ellis, Dennis Moore, Wil- liam Best, Gordon Hart, Gordon Elliott, Virginia Brissac, Charles Wilson, Joseph Crehan and Mary Treen. William Clemens directed.

Mickey Rooney

Boy-actor who plays the heroic jockey in the exciting First Na- tional racetrack picture, “Down the Stretch,” which comes to the <Scncreel fees NEOEORE, 4 oe . ORT.

Mat No. 108—10c

Publicity

Beats Film Supervisor At Tennis And Gets Big Job

Dennis Moore Now Playing One of Leading Roles in “Down the Stretch”

A bronzed young man minus a shirt played tennis with

a supervisor and beat him.

Two weeks later, the bronzed young man, Dennis Moore by name, was under contract to Warner Bros. studio and playing a leading role in his first picture, ‘‘Down the

Streteh,’’

This was the start of another chapter in the checkered career of an ex-transport pilot, physical director, stock promoter, and stock company juvenile. It’s the most important chapter, he says. He is anxious to make good for many reasons. One important one is to spite his scoffing friends in Texas who said he couldn’t do it.

He was born on his father’s —

ranch outside of Ft. Worth, Tex- as, January 26, 1908. He attend- ed grammar school in Ft. Worth, high school in El Paso and ecol- lege at Vanderbilt University. Although he excelled in all ath- letics, his ambition was alway to be an actor.

Dennis Moore

Handsome young Texan athlete who makes his screen bow in “Down the Stretch,” the First National race-track romance which comes to the___._.__... TRC Ce i next

Mat No. 102—10c

Pat Ellis Collects “Sleepy-Bye’”’ Records

Patricia Ellis, who has the feminine lead in the First Nat- ional picture, “Down the Stretch,” now showing at the Theatre, has an unusual hobby. It is collecting “sleepy-bye” rec- ords.

Because she suffers from insom- nia, sometimes, she has amassed several hundred of the soft and sweet recordings, both classical and popular, as sleep-inducers.

Run Derby with Few Persons Watching

They were off at Santa Anita again but there were no crowds of tens of thousands to watch this derby, although millions will see it eventually on the screen.

Horse-race scenes for the First National film, “Down the Stretch,” now showing at the ............ Theatre, were taken at the de- serted track.

Mickey Rooney plays the part of a jockey. Patricia Ellis and Dennis Moore are also featured.

now showing at the

ee. ee Theatre.

He got his first opportunity when nineteen, when he was phy- sical instructor for an oil company in Dallas. The juvenile of the Howard Johnston stock company took ill and Johnston, a friend of his, asked him to substitute. He did and subsequently acted in stock companies throughout Tex- as.

When acting jobs were scarce, he alternated with anything else he could find. When he finally decided to crash Hollywood, his friends advised against it, saying that he needed “pull” to get any- where. ;

He started by playing a role in the stage play “Louder, Please” at the Belasco Theatre in Log Angeles, but the oe see setbacks he suffered after tha almost convinced him that they were right.

His chance tennis match with Robert Lord, a Warner Bros. pro- ducer paved the way for a test which brough him a contract and a leading role the day after he took it, another of the true life suecess stories which abound in Hollywood.

He is unmarried, six feet tall and 185 pounds in weight. He keeps in condition by swimming, playing tennis and polo. He cooks well, especially roast beef and steaks, his favorite foods.

His hobby is woodearving. He saves money methodically but al- lows for his favorite extravagance —buying new automobiles.

His best friends in Hollywood are Patricia Ellis, Bill Henty, Bob Hoover, and Gertrude and Grace Durkin.

His present ambition is simple and direct. It is suecess—in ecapi- tal letters and underlined.

“Down the Stretch” is a thrill- ing racing drama by William Jacobs. Beside Moore the cast included Mickey Rooney, Patricia Ellis, William Best, Gordon Hart, Gordon Elliott, Virginia Brissae and Charles Wilson. William Clemens directed.

Film Cast Flees To Horse Stalls

The stalls of the stable in En- cino where many of the scenes from the First National picture, “Down the Stretch,” which comes to. thoy sxepetes Se weet: Theatre ODA s.ntet dete este next, were being filmed, had other occupants one day beside horses.

While Patricia Ellis, Mickey Rooney and Dennis Moore were doing a sequence in the forecourt, a wind storm started. Choking and blinded with the dust, the whole company ceased activities and ran for the stalls while stable boys hastily brought in all horses in the open.

Dennis Moore Has Liking for Ladies

It isn’t Pat Ellis who is oceu- pying all of Dennis Moore’s spare time while the two were playing

together in the First National picture, “Down the Stretch,” which comes to the ............ NER EVOMON aeriuh . 5. ach acea next.

Moore also escorted Paula Stone, another Warner actress around in the evenings.

Patricia Ellis and Mickey Rooney—as the lady bountiful of the race tracks and the heroic jockey in the sensational First National horse-racing romance, “Down the Stretch,” which comes to the Bene We ae Theatre

Mat No. 201—20c

Pat Ellis Likes Fun But Says Work Comes First

Feminine Lead in “Down the Stretch”? Also Leader of Hollywood’s Younger Set

Instead of sitting about the country club’s swimming pool, they swim in their own. Instead of thinking about examina- tions and junior proms, they worry about casting assign- ments and tomorrow’s dialogue. Instead of having only the neighbors gossip about their youthful romances, the whole world is let in on their secrets through columns syn-

dicated everywhere.

That’s the difference between Hollywood’s younger set and all others. But Patricia Ellis, ecur- rently playing in the First Nat- ional picture “Down the Stretch,” now showing at the ............ Theatre, is one of the original members of this set and is a lead- er in all their social plans. She says she wouldn’t trade her place in it for a place in the so-called upper crust anywhere.

Others who work and play to- gether are Dennis Moore, who has the lead opposite her in “Down the Stretch,” Paula Stone, Henry Wilson, Bob Hoover, Grace and, Gertrude Durkin, Anita Lou- ise, Tom Brown, Dick Cromwell and Carlyle Moore, Jr.

“Of course, we have a lot of fun together,” Pat explained, “put our group means more than mere fun. We’re all bent on suc- cess in motion pictures, and al- though we seldom say anything about it, everyone does his best to help the others reach the top.

During the day, we are scat- tered among the different studios. We hear of roles to be cast, and spread the word to give the oth- ers & chance at them.

“Little informal discussions we have about pictures we are work- ing in help us to analyze and play our own parts better.

“We usually take in a preview of a new picture on the evenings when we go out together to watch the work of the biggest stars and see how we can improve our own. Romances and pleasure are all right too, but work comes first with us.”

The social activities of these young actors and actresses should refute the stories told about them. Sports play a bigger part

SRE RRERRRSIISEEEERnEEemeinenemeeeneeeee

in their scheme of things than night clubs. Parties they attend are usually informal gatherings at someone’s home or at some place like the roller-skating rink and the fun house on the amuse- ment pier at the beach.

They are a contradictory group, this different younger set. More mature and worldly-wise in some ways, in others they seem much gayer and more unsophisticated than their brothers and sisters outside the studios.

Many of them have had no real childhood but got their schooling between scenes on studio sound stages. Now they make up for the play they missed while work- ing for glory and salary checks by simple amusements.

“Down the Stretch” is a thrill- ing racing drama by William Jacobs. Beside Miss Ellis and Dennis Moore the east includes Mickey Rooney, William Best, Gordon Hart, Gordon Elliott, Vir- ginia Brissac and Charles Wilson William Clemens directed.

Mickey Rooney Is A Real “Joiner”

Mickey Rooney hasn’t joined the Rotarians yet but he proba- bly will some day, for the young actor, now playing in the First National horse-racing drama, “Down the Stretch,” which comes tothe tit, 298 bas, poeta ht Theatre Ci ge Oe Me CS next, can’t re- sist joining clubs. He has a col- lection of buttons, cards, and pins denoting membership in various organizations, which is unrivalled among the Hollywood younger set.

Stable Boys Ask

Mickey Makes The Mare Go| Pat Ellis to Pick

Winning Horses

Patricia Ellis may pick her horses with a hat-pin but seasoned stable-boys and trainers, who av- idly follow the races and get tips “straight from the feedbag” think her judgment is better than that of any handicapper.

Although she never bets her- self, she has a hobby of following the races and making mental wagers. At the conclusion of the Santa Anita racing season, she had a record equalled by none of the professional pickers.

Her current First National pic- ture, “Down the Stretch,” which COMES? tOwbNes y cic, hha ee ete Thesdtre: OMe o.oo ae next, has a horse-racing background. It was filmed at a private stable and race-track in Encino. News of her uncanny luck cireulated among the stable boys and train- ers who took care of both the horses used in the film and those belonging to the stable.

They besieged her for tips. she picked on the first day all finished in the money. Since then Pat was afraid to take the responsibility of picking their bets, and refused to continue.

She confessed that her success was just luck. If she doesn’t have a hunch on a certain race, she uses that old. standby of women race followers, punching the entry chart with a pin.

“Down the Stretch” is a thun- dering drama of the race tracks by William Jacobs. Beside Miss Ellis the cast includes Mickey Rooney, Dennis Moore, William Best, Gordon Hart, Gordon Elli- ott, Virginia Brissac, Charles Wil- son and Joseph Crehan.

William Clemens directed.

Dennis Moore Makes His Film Bow

Dennis Moore, Warner Bros. new contract player, now appear- ing at the Theatre, with Mickey Rooney and Patri- cia Ellis in “Down the Stretch,” has not always been an actor.

He spent some years punching cattle on his father’s ranch in Texas. Later he became a trans- port pilot, which job he held down for two years before deciding to try his hand at acting.

He got a small part in a stock company which eventually played in Los Angeles. Then the films.

Patricia Ellis

Patricia Ellis featured with

Mickey Rooney and _ Dennis

Moore in the First National ro-

mance of the race tracks, “Down

the Stretch,” which is now show-

wy dt the Pears. Mat No. 101—10c

Page Seven

; E _ DENNIS MOOR WILLIAM BEST conDON HAR

GORDON BELIOTD JOSEPH CRERAR MARY 7 ; ; : O85 CLEWRE : Gk HRT RACIAL

INSERT CARD

1-SHEET MIDGET WINDOW CARD

WINDOW CARD

6-SHEET @

“SHAKE MR. SHAKES- PEARE (Broadway Brevi- ties Series). A riotous bur- lesque of Shakespeare, well seasoned with music and plenty of comedy. A produc- er of belly-laughs if there ever was one.

(20 minutes—No. 1023)

“PORKY THE RAINMAK- ER”’ (Looney Tunes Series). Quickly becoming cartoon- land’s most popular star, Porky is at his best in this one... his cleverest.

(7 minutes—No. 1712)

“PUNCH AND BEAUTY” (Vitaphone Comedies Ser- ies). Another punch-packed Joe Palooka adventure. This knockout comedy is sure- fire with any type of audi- ence. It’s got everything.

(20 minutes—No. 1120)

VITAPHONE SHORTS ARE VITAL TO AWELL BALANCED PROGRAM

“THE PEARL-OF THE PA- CIFIC” (Our Own United States Series). The beauty of Hawaii brought to the screen by E. M. Newman in his popular colortone adven- tures. The best of the series.

(7 minutes—N 0. 2301)

“AT YOUR SERVICE MAD- AME” (Merrie Melody Ser- ies). All-color cartoon with more than its share of situa- tions sure to produce guf- faws and hearty laughs.

(7 minutes—No. 1412)

“CLYDE LUCAS AND HIS ORCHESTRA” (Melody Master Series). This well known stage and radio band demonstrate their versatility in a group of well chosen hit tunes.

(10 minutes—No. 2501)

3-SHEET

PRES

6-SHEETS MOS Bcivasaccctanccesattesscecsuaestceeseescreteeteites 75c each each each

each each

each each each

each

25 each

50 each

LOO atid | OV Or reiiiescise<sccscccarnspatsaretnanccse 18¢ each

HERALDS

DIME sto BMD ssicicsdececseeseaecssabeticazecsssesscses $3.00 per M

SMe and OVER... scscsccsstestGitccesivesacoseose 2.75 per M LOBBY DISPLAYS

VY iE PRO tO Bie cisesccessssaccetssvsssaccasscnteouse Tice a set (8 in set—colored)

22x 28 PROCS cesscss cscascenpectechrevecesceseovas 80c a set (2 in set—colored)

Slides .... Reset ied aveto beh oseatas sanosecteteasesed 15c each

SEMAS ...ccdecssereteatecctssdaseess .10c each

Midget Window Card5b............ccccccccescceees 4c each

(These prices apply to the U.S. only)

THE GREATEST

SLIDE

STORY

Pat Barrington (Patricia Ellis) and her husband, Cliff (Dennis Moore), are_visit- ing night court when Snapper Sinclair (Mickey Rooney) is sentenced to